Why is addressing consumer control in the market crucial for realtors?

Addressing consumer control in the market is crucial for realtors primarily because it significantly impacts client decision-making. In a market where consumers have more access to information and resources, they are often more informed and confident in their choices. As a result, realtors must recognize and adapt to this shift, engaging clients effectively and providing valuable insights that guide their decisions.

By acknowledging consumer control, realtors can tailor their approach to meet the specific needs and preferences of clients, facilitating better communication and trust. This not only enhances the client experience but also positions the realtor as a knowledgeable resource, ultimately influencing the client's buying or selling decisions. If realtors fail to address consumer control, they may struggle to connect with clients who expect a higher level of involvement and empowerment in their real estate transactions.