Which of the following is considered an essential marketing activity for real estate agents?

Posting listing videos online is considered an essential marketing activity for real estate agents because it utilizes modern digital platforms to effectively showcase properties. Video content enables agents to present homes in a dynamic and engaging way, allowing potential buyers to get a better sense of the space and its features. This visual approach can significantly enhance the reach and appeal of listings, drawing in more prospective clients compared to traditional methods.

Utilizing online videos not only helps in capturing the attention of a wider audience but also caters to the increasing consumer preference for video content. Statistics have shown that property videos can lead to higher engagement on social media and real estate platforms, ultimately accelerating the selling process.

In contrast, other methods such as ignoring social media, which limits exposure to a vast audience, merely hosting open houses, which can be a valuable but less dynamic approach, or only sending mailers, which may not capture attention in today's digital landscape, are less effective in creating the impact that video marketing can achieve.