Which activity could significantly boost an agent's marketing platforms?

Boosting an agent's marketing platforms encompasses a variety of strategies that enhance visibility and engagement. Each activity listed contributes positively to this goal, but collectively, they provide a more robust marketing approach.

Posting testimonials from satisfied clients on an agent's website serves as social proof, reinforcing credibility and trustworthiness. Potential clients often look for endorsements before making decisions, making testimonials a powerful tool in converting leads into customers.

Sending out postcards, while somewhat traditional, still effectively reaches a target audience and can be memorable due to its tangible nature. When well-designed and thoughtfully distributed, postcards can elicit responses and maintain client relationships.

Posting a single article, while beneficial, might not have the same impact in isolation compared to the combined effect of using multiple platforms and strategies. Articles can establish authority and provide value, but without additional marketing efforts like testimonials or direct mail, its reach and effectiveness may be limited.

By integrating all these activities—client testimonials, postcards, and quality articles—agents can create a multifaceted marketing strategy that enhances their visibility and appeal across different platforms. Thus, using an all-encompassing approach can significantly amplify their reach and effectiveness in engaging new clients.