When is generally the best time to make cold calls?

The best time to make cold calls is in the afternoon or early evening because this timeframe typically aligns with the schedules of many potential clients or customers. During these hours, individuals are often more settled into their workday or winding down, making them more receptive to calls. They may also have more time to engage in conversation compared to the early part of the day when they might be rushing to get tasks done or attending meetings.

Additionally, making calls during this time can result in a higher likelihood of reaching a decision-maker, as it is common for many professionals to manage their schedules more freely later in the day. This makes it an optimal period for establishing connections and initiating conversations that could lead to successful sales or networking opportunities.