When assisting a buyer, what is the primary goal of an agent during the negotiation process?

The primary goal of an agent during the negotiation process is to ensure the buyer's best interests are served. This fundamental responsibility reflects the fiduciary duty agents have towards their clients. By advocating for the buyer, the agent works to obtain the best possible terms and price for the property while navigating the complexities of negotiations. A successful agent prioritizes the needs, preferences, and financial considerations of the buyer, thereby fostering a trusting relationship that can lead to a more satisfactory purchase experience.

Focusing on the buyer's best interests helps in achieving a win-win situation where both buyer and seller feel content with the outcome, rather than instigating pressure tactics or circumventing legal guidelines that could jeopardize the transaction and harm the professional reputation of the agent. The agent's role is not about increasing commissions through unethical means or coercive practices, but rather about ensuring that the buyer feels supported throughout the process.