What term describes when clients are proactively seeking you out?

When clients are proactively seeking you out, the term that best describes this activity is "referral." Referrals occur when existing clients or contacts recommend your services to others, often due to their positive experiences. This means people are not just considering your services; they have already heard favorable things from trusted sources and are motivated to reach out to you directly.

In contrast, prospecting typically involves actively reaching out to potential clients to solicit their business, rather than waiting for them to come to you. Lead generation refers to the process of identifying and attracting potential clients through various methods, while networking focuses on building relationships that can eventually lead to referrals or business opportunities. Each of these terms reflects a different aspect of client acquisition but does not capture the scenario where clients actively seek out your services based on established trust and reputation.