What should you create before using Facebook to build your professional persona?

Creating a posting plan before using Facebook to build your professional persona is crucial because it outlines the specific content you will share, how often you will post, and the themes or topics you will cover. A well-structured posting plan ensures consistency in your messaging and engagement, which are vital for establishing a recognizable and trustworthy online presence. It allows you to strategically plan your posts around important dates, industry trends, or personal milestones, which can help you connect more effectively with your audience. Additionally, it helps in organizing content types, such as images, videos, or articles, enhancing interaction and maintaining audience interest over time. This focused approach can significantly contribute to building your brand and professional image online.