What should be a primary goal for agents when establishing their marketing strategies?

A primary goal for agents when establishing their marketing strategies should be enhancing their visibility and client connections. Effective marketing is essential for agents to ensure they are not only recognized in the competitive real estate market but also able to build meaningful relationships with potential clients. By focusing on visibility, agents can attract a broader audience, which is vital for expanding their client base and increasing opportunities for transactions.

Building client connections fosters trust and engagement, encouraging referrals and repeat business, which are critical for long-term success in this industry. A well-rounded marketing strategy that prioritizes visibility and engagement helps agents demonstrate their value and expertise to the community, establishing them as go-to professionals in their area.

Other strategies, such as becoming the least expensive agent or relying solely on past clients for referrals, may limit an agent’s potential growth and market presence. Similarly, focusing only on high-value homes can narrow an agent's market reach and may not translate into a sustainable business model.