What should agents advertise even if they personally did not sell the properties?

Agents should advertise "Just Solds" because these listings serve as a powerful testament to their effectiveness and credibility in the market. Showcasing properties that have recently sold demonstrates the agent's success in completing transactions and highlights their ability to close deals, which can build trust with potential clients.

When prospective buyers or sellers see that an agent has successfully sold properties, it can enhance their perception of the agent's expertise and market knowledge. This strategy can also attract new clients who may be looking for an agent with proven results.

Promoting "Just Solds" does not require the agent to have personally sold the property, as it reflects the wider success of the brokerage or team as well. This approach aligns with the advertising principles of transparency and results-oriented marketing, making it a compelling option for agents looking to establish themselves in their local real estate market.