What is the first step in the recommended 3-step process for farming an area?

The initial step in the recommended 3-step process for farming an area involves establishing direct communication through a telephone call. This approach is effective as it allows for immediate interaction, enabling a personal touch that can help build rapport with potential clients. During a call, you can gauge interest, answer questions, and provide important information about your services or market updates in real-time.

While other methods like email, mail, or door-to-door visits have their place in a comprehensive outreach strategy, the telephone call serves as an integral opening step that fosters a connection and can lead to more engaged follow-ups through other communication channels. It sets the tone for your relationship with prospects, making it easier to transition to subsequent steps in the farming process.