What is one of the key recommended characteristics of mailers for the GI Generation?

One of the key recommended characteristics of mailers for the GI Generation is large print. This generation, which includes individuals born from around 1901 to 1926, is more likely to benefit from larger text due to typical age-related vision changes such as presbyopia, where the ability to focus on close objects diminishes. Large print ensures that the content is easily readable for this demographic, making it more accessible and effective in communication.

In contrast, while bold colors and interactive elements may appeal to certain audiences, they may not resonate as well with the GI Generation, who often prefer straightforward and easily digestible information. Small text is not advisable as it can lead to frustration and disengagement when the recipient struggles to read the content. Thus, using large print is a strategic choice that demonstrates an understanding of the audience's needs and preferences.