What is an announcement of a company's long-term goals called?

The term for an announcement of a company's long-term goals is known as a vision statement. A vision statement provides a clear and inspirational description of what the organization aspires to achieve in the future. It outlines the direction and aspirations of the company, enabling employees, stakeholders, and customers to understand its ultimate goals and purpose.

A vision statement typically encapsulates the values and mission of the company while projecting its future ambitions. This is essential for guiding strategic planning and motivating employees as they work towards the overarching goals of the organization.

While other terms like mission statement and strategic plan are distinct, they serve different purposes. A mission statement describes a company's current objectives and its reason for existence, focused mainly on the present. A strategic plan outlines the specific actions and tactics to achieve objectives but doesn’t usually encapsulate long-term aspirations in the same way a vision statement does. Lastly, an objective statement typically refers to specific, measurable goals rather than the broader long-term aspirations represented by a vision statement.