Standard of Practice 12-5, Realtors® Code of Ethics states the REALTOR® shall not advertise nor permit any person employed by or affiliated with him to advertise listed property without _______________ the name of the firm.

The correct answer, which emphasizes the importance of ethical practices in real estate, highlights the obligation of REALTORS® to uphold integrity and transparency in their advertising efforts. By mandating that the name of the firm must be disclosed when advertising listed property, the standard ensures that consumers can easily identify the source of the promotion and are aware of who is representing them. This practice not only fosters accountability but also strengthens the trust between REALTORS® and the public.

The use of "disclosing" specifically captures the essence of transparency required by the REALTORS® Code of Ethics, making it clear that any advertising must properly inform consumers about the firm involved in the transaction. This requirement plays a crucial role in maintaining professionalism within the industry and protecting consumers' rights by ensuring they have access to accurate information about the parties involved in their real estate dealings.