How often should you rotate the people you call from your sphere of influence?

Rotating the people you call from your sphere of influence alphabetically can ensure that you maintain a systematic and organized approach to your outreach efforts. This method prevents any biases that may occur if you only call those you feel closest to or those who you think might provide the most immediate business. By using an alphabetical method, everyone in your sphere has the opportunity to be contacted equally over time.

This approach enhances the effectiveness of your communication strategy, as it diversifies your interactions and can lead to unexpected opportunities in your network. It ensures consistency and helps in building relationships with all contacts rather than focusing solely on a select few.

Other methods such as rotating by priority might lead to the risk of neglecting certain individuals completely, while seasonally calling contacts may not maintain consistent communication throughout the year. Weekly calls could become overwhelming for both you and your contacts, leading to reduced effectiveness in your communications. Adopting an alphabetical rotation provides balance and thorough engagement across your entire sphere.