How often should you contact your sphere of influence per year?

The recommended frequency for contacting your sphere of influence is four times a year. This approach allows you to maintain a consistent presence in their lives, offering periodic reminders of your services and building stronger relationships. By reaching out quarterly, you can provide valuable updates, share relevant information, or simply check-in, which keeps you top-of-mind when opportunities arise.

Engaging with your sphere of influence this often helps you to nurture connections without overwhelming them, striking the right balance between staying relevant and respecting their space. This method fosters trust and reinforces your position as a go-to resource for questions or assistance in your field, ultimately leading to more referrals and business growth.