How many status changes should an agent contact weekly after pulling a "hot sheet" from the MLS?

The correct answer emphasizes the importance of maintaining an active and engaging communication strategy with clients and prospects in the real estate market. When an agent pulls a "hot sheet" from the MLS, it typically reflects recent changes in listings, such as new listings, price reductions, or properties that have gone under contract or sold.

By reaching out to 25 contacts weekly, the agent can effectively capitalize on these changes, ensuring they stay top-of-mind with their clients while providing valuable and timely information. This high level of interaction not only fosters stronger client relationships but also positions the agent as a knowledgeable resource, enhancing their reputation in a competitive market.

Engaging with a larger number of contacts allows the agent to create more opportunities for new business, providing a broader reach for potential leads and maintaining momentum in their sales efforts. It’s crucial in real estate that agents remain proactive, as the market can shift quickly and having consistent follow-ups with multiple contacts can lead to better outcomes.