According to research, what age group of buyers mostly starts their home buying journey online?

The age group that predominantly starts their home buying journey online is 55 years old. This aligns with trends showing that older demographics increasingly utilize digital platforms for various activities, including home searches. This age group is often more experienced with technology than often perceived, making them comfortable in using online resources to research and explore housing options.

While younger age groups, such as those in their 20s and 30s, do engage in online searches, the trend indicates that home buyers in the 55 and older range are taking advantage of the vast amount of information available online. Many individuals in this demographic are either downsizing or transitioning to new living situations, and they leverage online tools to compare neighborhoods, homes, prices, and financing options before initiating in-person visits or discussions with real estate professionals.