According to real estate principles, what percentage of your sphere of influence is likely to engage in a real estate deal within the next 18 months?

In real estate, understanding your sphere of influence is crucial because it typically consists of individuals who have a personal relationship with you and may consider engaging in real estate transactions in the near future. The statistic that around 80% of your sphere of influence is likely to engage in a real estate deal within the next 18 months reflects the high likelihood of personal connections engaging in significant financial decisions, such as buying or selling a home.

This figure emphasizes the importance of maintaining and nurturing relationships within your sphere; staying connected and providing value can lead to referrals and direct business from these contacts. It highlights the notion that people are more inclined to seek out guidance from those they trust when making life-changing decisions like entering the real estate market. The relatively high percentage illustrates that fostering these relationships is not just beneficial, but essential for real estate professionals looking to maximize their opportunities.